Search engines have become good at JavaScript, but they are still happiest with fast, server-rendered HTML. Modern frameworks make that easy if you plan for it.
The essentials
- Server-render or pre-render every indexable page
- Unique titles, descriptions and canonical URLs
- A generated sitemap and a sensible robots file
- Structured data for organisations, articles and products
- Core Web Vitals in the green on mobile
Get these right and content does the rest. Get them wrong and the best content in the world stays invisible.
