Case study 06 // Data / Dashboards

Signal

A unified analytics hub that merges 14 data sources into one real-time view of audience and revenue.

14→1
Sources unified
2 days
Saved every week
Real-time
Revenue visibility

The challenge

Signal Media's teams reported from 14 different tools, and the weekly board report took three analysts two days to assemble.

Nobody trusted the numbers because every source disagreed.

The solution

We built a modern data stack with automated ingestion, a governed warehouse and dbt models, then designed role-based dashboards for editorial, sales and leadership.

An AI assistant lets anyone ask questions of the data in plain language.

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