Case study 03 // E-Commerce / UX
Onyx
A headless storefront for a furniture brand, with 3D product previews and a checkout that converts.
+58%
Online revenue
-41%
Cart abandonment
0.9s
Mobile page load
The challenge
Onyx Living's old store was slow on mobile, where 78% of their traffic came from, and more than 70% of carts were abandoned.
The brand also wanted customers to see furniture in context before buying.
The solution
We rebuilt the store as a headless Next.js front end on Shopify, with 3D and AR product previews, instant search and a one-page checkout.
A CRO programme of weekly A/B tests continued after launch.
“Our mobile revenue climbed from the first week after launch. The design team clearly understood our customers.”— Head of E-Commerce, Onyx Living
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